About the Organization
Our organization is a global leader in digital health platforms, healthcare analytics, and value-based care solutions, transforming how healthcare providers, payers, and patients interact across modern care ecosystems. Operating across North America, Europe, and emerging global markets, we deliver integrated solutions that enable population health management, clinical decision support, patient engagement, and real-time healthcare data intelligence.
The healthcare industry is undergoing a profound transformation driven by digital innovation, patient-centric care models, regulatory evolution, and data-driven outcomes measurement. As organizations shift toward value-based care, the need for clear, differentiated, and trust-driven marketing has become critical. Marketing in this environment must bridge clinical credibility with technological innovation, communicating complex solutions in ways that resonate with providers, payers, and patients alike.
Our company is entering a high-growth phase marked by new platform launches, global expansion, strategic partnerships, and increased investment in AI-driven healthcare solutions. These initiatives require a sophisticated, integrated marketing function capable of driving brand authority, demand generation, and market education at scale.
We are seeking a Vice President of Marketing to lead global marketing strategy and execution across our digital health portfolio. This executive will oversee all marketing functions, including brand strategy, product marketing, demand generation, digital marketing, and communications, ensuring alignment with business growth and market expansion goals.
Reporting directly to the Chief Executive Officer, the VP of Marketing will play a critical role in defining how our solutions are positioned in the healthcare market, driving adoption, and establishing the organization as a trusted leader in digital health innovation.
Essential Duties and Responsibilities
• Develop and execute a comprehensive global marketing strategy aligned with business growth, market expansion, and brand positioning objectives.
• Lead and integrate all marketing functions, including brand, product marketing, demand generation, digital marketing, and communications.
• Drive pipeline generation and revenue growth through data-driven marketing campaigns and initiatives.
• Define and refine brand positioning, messaging frameworks, and go-to-market strategies for healthcare solutions.
• Oversee execution of multi-channel marketing campaigns, including digital, content, events, and partner marketing.
• Collaborate with sales leadership to ensure alignment between marketing initiatives and revenue targets.
• Lead product marketing efforts, translating complex healthcare technologies into clear, compliant, and compelling value propositions.
• Ensure all marketing activities align with healthcare regulations and compliance standards.
• Utilize advanced analytics and marketing technologies to optimize campaign performance, attribution, and ROI.
• Build and scale a high-performing global marketing organization.
• Manage relationships with agencies, partners, and industry stakeholders.
• Oversee marketing budgets, resource allocation, and investment strategies.
• Drive thought leadership and brand authority through content, clinical insights, and executive visibility.
• Provide executive-level reporting to the CEO and board on marketing performance and strategic initiatives.
Job Qualifications and Requirements
• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or related field.
• MBA or advanced degree strongly preferred.
• 15–20+ years of progressive experience in marketing leadership within healthcare, healthtech, SaaS, or regulated industries.
• Proven track record of driving revenue growth and building global marketing organizations.
• Strong expertise in B2B marketing, demand generation, and go-to-market strategy.
• Experience marketing healthcare technology platforms, digital health solutions, or clinical systems.
• Deep understanding of healthcare industry dynamics, including providers, payers, and regulatory frameworks.
• Experience with digital marketing, marketing automation, and analytics platforms.
• Strong financial acumen with experience managing large marketing budgets.
• Demonstrated ability to influence executive stakeholders and board-level discussions.
Personal Capabilities and Qualifications
• Strategic and visionary leader with strong execution capabilities.
• Exceptional communication and storytelling skills, particularly in regulated environments.
• Strong analytical and data-driven decision-making abilities.
• Ability to operate effectively in fast-paced, high-growth environments.
• Collaborative leadership style with the ability to align cross-functional teams.
• Results-oriented mindset with a focus on measurable business impact.
• High level of integrity, creativity, and executive presence.
Strategic Support
The Vice President of Marketing will play a central role in shaping the organization’s market leadership and growth strategy.
Key contributions include:
• Driving brand authority and trust within the global healthcare ecosystem.
• Accelerating adoption of digital health solutions through targeted marketing and education initiatives.
• Supporting product innovation through customer insights and market intelligence.
• Enhancing patient and provider engagement through integrated marketing strategies.
• Aligning marketing initiatives with corporate strategy, regulatory requirements, and business objectives.
Working Conditions
• Executive leadership role within a global digital health organization.
• High-performance environment with strong focus on growth, compliance, and innovation.
• Collaboration with cross-functional teams across multiple regions.
• Travel required for industry conferences, executive engagements, and strategic initiatives.
Job Function
Executive leadership role responsible for overseeing global marketing strategy, brand positioning, demand generation, and customer engagement within a regulated healthcare technology environment.
Compensation & Benefits
Total Compensation Package: $410,000 – $509,000
Compensation includes:
• Competitive executive base salary
• Performance-based annual bonus tied to revenue and growth metrics
• Long-term equity and executive incentive plans
• Executive retirement and financial planning programs
• Comprehensive healthcare, dental, and vision coverage
• Leadership development and executive coaching opportunities
• Paid executive leave and flexible work arrangements
• Travel and executive-level benefits package
Why Join Us
This is an opportunity to lead marketing at the forefront of healthcare transformation. As Vice President of Marketing, you will shape how innovative digital health solutions are positioned, communicated, and adopted across global markets.
You will work alongside healthcare leaders, technology innovators, and executive stakeholders to build a marketing organization that drives trust, engagement, and measurable outcomes.
For marketing leaders seeking a role that combines strategic influence, industry impact, and global scale, this position offers the platform to define the future of marketing in digital health.
